Your privacy at

This privacy policy was last updated on the 23th of october 2020.

Your privacy is important to me. That’s why I do absolutely everything to keep you up to date about how I handle your information and why. 

Do you have any questions or is anything unclear? Don’t hesitate to ask me, either through my contactform or by email at

Why do I process data and personal information?

I highly value relevance.
The right message to the right person, at the right time. Consequently, I try to map my target audience as well as possible by analyzing my website visitors’ behavior. That’s also referred to as profiling. To do this, I use Google Analytics, one of the most commonly used web analytics tools that doesn’t take privacy and data protection lightly.

By doing that, I can find out a little more about you, without having to obtain your identity. Based on your behavior, I try to focus my communication (for instance email newsletters) and advertisements (for example on Google) on your preferences specifically. That way, it’s relevant for you and I have less work to do! I try to make your online experience even better by optimizing my website based on my analyses. 

I hope that you’ll take the first step and drop me a line. You can reach out through my contact form where I’ll ask for your name and email address. Of course you understand that I need this information to be able to personally contact you with regard to your message. 

How do I collect and process this information?

Most of the information is collected by using cookies. Those are small files that are, through your web browser, stored to your computer when you visit my website. They forward information through to the tools I use for analysis, marketing and communication. Don’t worry: that information is processed in the so-called pseudonymized format, which means that it can’t be directly linked to your identity or you as a person.

Feel free to go through my cookie settings, to know exactly which cookies I use, why and for how long. Additionally, provides you with all the information about what cookies are, how they work, but also about how to refuse or delete them depending on which web browser you are using.

Legal enforcements of the process

The personal data that comes in through my website, is processed on the basis of article 6.1 of the General Data Protection Regulation. That means that I process personal data:

  • Because you’re contacting me and because you can expect an answer from me.

Is my data being shared with third parties?

I will never pass on your personal data to third parties with commercial purposes.

What can occur, is that personal data is shared with third parties in relation to measurement and the tools I use for this. For example, your data is, in a safe and ‘pseudonymized’ format, sent to Google’s servers because I’m using Google Analytics.

Some website plugins can be seen as a third party. That’s how my website passes on information to social networks if you share one of my cases or blogs.

My external providers and I guarantee that we’re taking all the necessary technical and organisational measures to ensure the protection of your personal data. 

The external providers with whom I collaborate are:

  • Google: for web analytics tracking 

How long do I keep your data?

You can find the retention period for all cookies that I use on my website, you can find in my cookie banner.

Online forms that you send to me through the website are kept in my content management system and in the database that is linked to it. There’s no specific retention period allocated to this, as I want to efficiently follow up on all queries.

You’re able to look at, improve, request and delete your personal data. Contact me at and I’ll do my best to help you out.

Your rights

You have the right to look at your personal data, improve it in case there’s some incorrect or incomplete information, delete them or limit the process of their use.

You can reach me at:

Jan Lesy
Sint-Annalei 33
2640 Mortsel

Ondernemingsnummer: BE0751.829.380

Want to take matters into your own hands? Let me guide you through this.